GAC Group – the parent company of GAC Motor was established in Guangzhou, China. The company sets itself apart from most other Chinese manufactures in that it has strong partnerships, joint ventures with manufactures such as Honda, Mitsubishi, Toyota, Fiat cars, and Hino trucks. Capitalizing on the years of experience of producing cars for other brands, GAC Group launched its own brand – GAC Motor.
In order to ensure production of a quality vehicle, GAC Group not only uses the experience gained from working with other car manufacturers, it also sources various components of its cars from international suppliers such as the electronic stability program and engine management systems from Bosch (Germany), front brakes from Continental (Germany), Front and Rear bumpers from Visteon (USA), 6-speed automatic transmission from Aisin (Japan), air conditioning from Denso (Japan), seatbelts, airbags, rear brakes,and hydraulic power systems from TRW (USA).
This strategy yielded impressive results, as in 2011, GAC broke the sales record for the most sold Chinese vehicle and saw an impressive 92.9% growth in sales in 2012 – a testament to both the quality and reliability of the car. In the first quarter of 2014, a %51 increase in sales was achieved, which comes to show that the manufacturers’ success continues to this day. Building on this success, GAC Motor’s strategy is to introduce at least one new car model each year in order to have a wide enough range of cars to compete with other more established American, Japanese, Korean, and European brands.
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